Edtech 506 – Design Process

The work this week centered around a design model labelled ACE (Analyze, Create, Evaluate) and included the PAT concept (Principles, Actions, and Tools). I found this material timely in that I was also currently working on an assignment in Edtech 506 that required the development of several images that where metaphorical representations of the concepts described in a series of slides. I was also delivering a unit of instruction in a Language Arts class that required the students to find or create images that represented various elements of a short story. Both of these assignments require students to make visual connections between concepts; a process called synectics (Lohr, 2008) as described in the text as “…a set of strategies used to stimulate and enhance creative thought” (Gordon, 1961). Coming up with the ideas for a graphic for learning is, for me the hardest part and using the strategies outlined in the text offered a great starting point for this weeks assignment in 505 and 506. Using metaphor to increase meaning and impact has always been an approach I have used and encourage my students to use.

“Juliet is the sun” Three words that tells us everything we need to know about Romeo’s feelings toward Juliet.

The ACE model is an instructional design model for developing graphics for learning. When the designer is faced with the task of creating a graphic for learning one must analyze by identifying its instructional function, content classification, and consider the type of approach (artistic or heuristic) (Lohr, 2008) It is in the create phase that the designer generates ideas and works with in the PAT model as described above. After completion the graphic is evaluated by assessing its effectiveness, efficiency and appeal.

I have found that It is through the class discussion forum that the graphic can be evaluated much more effectively than through self assessment or even having a colleague look at it. As an artist it can be difficult to objectively evaluate your own work. One gets too close to their creation to see how it can be improved.

Another connection with this weeks material is the relationship between the ADDIE model of Instructional Design and the ACE model for the development of graphics or even strategies for instruction.  Within the design and development phase of instructional design is where a designer can apply the ACE model.



Gordon, W.J.(1961) Synectics. New York: Harper & Row.

Lohr, L. L. (2008). Creating graphics for learning and performance: Lessons in visual literacy. Prentice Hall Press